Closing Out 2024 Strong: Networking, Celebrations & New Opportunities!
Borja Consulting Group, LLC December Newsletter
Happy December!
We are at the end of the year and what a year.
All of my clients are stepping up and many hitting various milestones. I am happy with my 2024. I want to thank Josh Tapp for reminding me of the referral system I used on LinkedIn. He has an approach outside of LinkedIn. I have gotten some luck but need my network to refer more and I can do the same. By now, you should all know that I am a networking coach, have a course, book on networking and train on building relationships, and network strategically to close more deals.
If you have or know a sales/business development team struggling to close more deals and not have an exact process, please send them over to me. We can assess their process and determine what needs to be tweaked to get back on track. I love this time of the year.
Many of my clients struggle with processes, access to capital and closing more deals. Solution, always be farming. Attend the galas, end of year networking events. Build relationships, network and add value to your network. You will see the law of reciprocity benefit you in the long run. Please ensure that you have your elevator pitch intact and be ready to strike conversations with the FORMEA method.
Lastly, think about the hook, story, and call to action. Call to action can be follow me on social media or let's set up a time to connect. Close these conversations strongly.
End of the year is about celebrating the holidays with loved ones. However, it's also about closing the year strong and carrying that momentum in 2025. Always be raising or networking even at the Thanksgiving table. I look forward to networking with you all in the near future.
Happy Holidays!!
Dr. B
New Book March 2025 Building Relationships to Raise Capital and Close More Deals
I am excited about book #2 release and assisting my business and real estate networks. Currently being edited as we speak. This book is packed with actionable insights and proven strategies to help you grow your network and secure the deals you’ve been striving for.
Stay tuned for updates and exclusive previews as we gear up for the big launch!
Transforming Your Way to Success Program
“Transform Your Way to Success Program to increase leads and close more deals with DR. JAIRO BORJA”
We help business development professionals master networking, build efficient relationships and close more deals effectively from my 6-Step Art of Networking Framework Method, developed from my 20+ Years of experience working in higher education, nonprofit and financial services.
✅ Identify Your Next Client - Know who are the right people for you to talk to
👉 Design your Art of Networking Strategy Road Map
Without knowing your key strengths and superpowers along with what’s most important to you in your network, it’s easy to land and talk to the wrong person
Your personalized Art of Networking Strategy Map is a picture of Professional You: who you are, what you offer, and what is in it for them. Your map reveals the key qualities that define your perfect elevator pitch and connecting with the right people.
With an Art of Networking Strategy Road Map, you will:
Have a custom blueprint to ensure you are a great fit for your client
Know the signs certain people are completely wrong for you.
Know how to be 100% certain your client found their solution working with you.
👉 Assess Your Pragmatic Priorities
It’s crucial we identify all your Pragmatic Priorities, and how they rank, so that we know what to demand, what to negotiate.
In addition to the scope of work, there are other benefits we value in working with you. We all have a list of things needed to add value for clients and address their concerns. Without the right combination, you will keep connecting with the wrong people, and your ideal client's problems will remain unsolved.
Adding your targeted list of all the practical elements of how ideal clients supports your life, ensures you will:
Land clients you enjoy working with.
Lead your team to create an impact that makes you proud.
Secure the best solutions for your clients that supports your lifestyle.
✅ Develop Your Unique Value Proposition
Determine the characteristics of your unique value proposition (UVP)
A clear Unique Value Proposition (UVP) highlights how you stand out from your competitors. Without a distinct differentiator, it is easy to get lost among many salespersons or become invisible in the industry. The right UVP will attract the best opportunities and connections to you.
Your UVP is what makes you different from your peers and what’s of most value to the organization in which you lead and serve.
When you can clearly articulate your UVP to others:
Your ideal client will seek you out for the right jobs.
It’s easy for your network to recommend you for opportunities.
You’ll be able to say Yes or No to opportunities with confidence.
👉 Develop Your Elevator Pitch and FORMEA
An elevator pitch is crucial because it provides a concise and compelling summary of your business or idea, making it easy for others to understand quickly. It helps you capture the interest of potential investors, clients, or partners within a short timeframe. A well-crafted elevator pitch can open doors to further conversation and opportunities. Additionally, it ensures you are always prepared to present your value proposition effectively in any networking situation.
We will develop your customized elevator pitch to ensure you are ready at any event. Also assist you leverage using the FORMEA method to have a conversation and understand the call to action at the end of the conversation:
· Expert Guidance: Dr. Borja's expertise ensures your pitch is tailored to highlight your unique strengths and resonate with your target audience effectively.
· Personalized Approach: By customizing your pitch, you can address specific goals and challenges, making your message more relevant and compelling to potential investors or clients.
· Enhanced Confidence: Working with Dr. Borja can boost your confidence, as you'll have a well-structured, polished pitch that clearly communicates your value proposition.
👉 Follow Up
What do you do once you have 20 + business cards or connections on LinkedIn. What is the exact process of following up once the event is over. Also, you will learn leveraging your CRM so that no meeting falls through the cracks. The name of the game is follow up and leveraging CRM to set up reminders, store notes and send emails so it’s saved directly to your lead’s record.
Leveraging CRM can provide three key advantages for follow up:
· Streamlined Communication: CRM systems organize and track all interactions with potential clients, ensuring timely and personalized follow-ups without missing any important details.
· Data-Driven Insights: CRM tools offer valuable analytics and reporting, helping sales teams understand customer behavior, prioritize leads, and tailor follow-up strategies for higher conversion rates.
· Enhanced Collaboration: CRM platforms facilitate collaboration among team members by providing a centralized repository of customer information, enabling coordinated and consistent follow-up efforts.
🗓 Schedule:
12 One-on-one Zoom Calls Identify Your UVP, Elevator Pitch, Process for lead acquisition Follow Up Process and Tips to Set up Your CRM
Email access / Text / SMS access to Dr. B for Quick Questions and Fast Answers
2 Group Coaching Calls Weekly for 12 weeks as needed - to work through the client acquisition challenges/opportunities
🌟 Deliverables:
Master Elevator Pitch and Process of Client Acquisition $1997 VALUE
Coaching Sessions with Dr. B directly $5997 VALUE
Access to Transforming Your Way to Success Course-$1997 VALUE
Access to over 600 + professionals in the Transforming Your Way to Success Group on LinkedIn
LinkedIn Profile Consultation and Updates - to make LinkedIn work for you to attract the best opportunities to reach your sales goals-$497 VALUE
Personalized Networking Strategy to maximize your offers $997 VALUE
BONUS Customized negotiation approach to close more deals $1997 VALUE
FREE Digital Copy of Networking Your Way to Success Book $19.97 VALUE
FREE Digital Copy of Relationship Your Way to Success Book when released $19.97 VALUE
TOTAL VALUE $13, 521.94
Connect with Dr. B to discuss this further.
Dr. B Show Podcast
🔥 The Dr. B Show Returns February 2025! 🔥
Get ready for an all-new season of The Dr. B Show—where inspiration meets action, and your goals turn into reality.
What’s in store?
💡 Powerful Insights: Learn from trailblazers across industries who’ve cracked the code on success.
📈 Proven Strategies: Walk away with actionable steps to elevate your career and business.
🔥 Unmatched Motivation: Recharge your drive with every episode and set the stage for your 2025 breakthroughs.
Mark your calendar—February 2025 is when it all begins again. Until then, catch up on past episodes, take notes, and get ready to make this your year of transformation with The Dr. B Show!
Stay tuned for updates—success starts here!
In the meantime, fuel your December with our past episodes here:
FORMEA Method
The FORMEA technique is your secret weapon for engaging in conversations and building meaningful connections.
FORMEA stands for:
👨👩👧👦 Family: Ask about their family, children, or pets.
💼 Occupation: Discuss their career, industry, or current projects.
⚽ Recreation: Inquire about their hobbies, interests, or favorite pastimes.
🚀 Motivation: Explore their goals, dreams, and aspirations.
🎓 Education: Discuss their academic background, certifications, or areas of study.
🏆 Achievements: Celebrate their successes, awards, or accomplishments.
Using FORMEA, you can easily transition between topics and keep the conversation flowing. Remember, active listening is key! Show genuine interest in what the other person is saying and ask thoughtful follow-up questions.
Great job Victoria Jenn Rodriguez and her team putting together the 7th Annual #securethebigbagsummit in New York, NY 11/15 & 11/16.
Nadya Ramos
Friend of Borja Consulting Group, LLC
About:
Nadya Ramos is the visionary Founder of MRK Marketing Consulting, where she empowers businesses to thrive through innovative marketing strategies and personalized consulting.
Experience and Highlights:
✨ Driving Revenue Growth: Designed and executed marketing plans that led to significant revenue boosts in e-commerce.
📱 Social Media Maven: Created dynamic campaigns that garnered thousands of impressions, enhancing brand visibility.
🎥 Content Innovator: Launched a video series that resonates with the Latino market, building a loyal and growing audience.
🌎 Media Representation: Served as a spokesperson on Spanish-language media, amplifying client brands.
🎬 Showcase of Talent: Co-scripted and hosted a TV special celebrating Latino talent on CW Philly.
📚 Thought Leader: Published a master’s thesis on influencer marketing and authenticity, showcasing expertise in modern marketing dynamics.
🤝 Small Business Advocate: Helped over 40 small businesses and entrepreneurs elevate their marketing efforts and achieve measurable success.
Nadya’s dedication to authentic storytelling and her commitment to empowering businesses make her a force in the marketing world.
Elevator Pitch
Layla Ramirez
About:
Director of Diversity, Equity, Inclusion, and Belonging | Justworks
Founder & CEO | The FirstOnes Collective
Layla is a transformational leader who excels at creating inclusive, empowering spaces where individuals feel valued and inspired. With a deep commitment to fostering belonging, she balances optimism and a bias for action with the ability to listen intently and ask thought-provoking questions.
As the Director of Diversity, Equity, Inclusion, and Belonging at Justworks, Layla leads with purpose and vision, ensuring that diverse perspectives are celebrated and equity is at the forefront of organizational growth. Through her entrepreneurial venture, The FirstOnes Collective, she inspires, motivates, and empowers individuals to overcome challenges and embrace personal agency.
Course Page
Transforming Your Way to Success
🚀 Struggling with Networking? Let’s Change That!
Are you tired of attending events, exchanging business cards, and seeing no results? Imagine walking into any room with confidence, building meaningful connections, and watching your career or business thrive.
That’s exactly what my 8-Week Transforming Your Way to Success Course is designed to do for you.
Here’s how we’ll help you become a networking pro:
✅ Nail Your Elevator Pitch: Craft a compelling message that makes you unforgettable in any conversation.
✅ Tap Into Your Network: Discover untapped opportunities within your existing connections and turn them into actionable leads.
✅ Refine Prospecting Skills: Identify ideal clients, partners, and referral sources to grow your business with purpose.
✅ Build a Strategic Network: Learn how to leverage affiliate marketing and create your personal "Board of Directors" for ongoing support and success.
Why Now?
The connections you build today can define your career or business tomorrow. This course is your step-by-step guide to networking smarter, closing more deals, and unlocking opportunities you never thought possible.
Enrollment is open NOW. Don’t wait—transform your networking game and invest in your success today!
The Art of Networking Framework Online Course
Unlock the Power of Strategic Networking!
Are you ready to turn your network into your most valuable asset? With the Art of Networking Framework Online Course, you’ll gain the tools and strategies to build meaningful relationships, communicate effectively, and achieve your biggest goals.
What You’ll Learn:
🔑 Craft a Winning Elevator Pitch: Impress and inspire in just a few words.
📩 Master Follow-Up Strategies: Build trust and nurture connections like a pro.
📊 Leverage Your Network: Learn to identify opportunities, generate leads, and create partnerships that drive results.
💼 Thrive in Any Situation: From conferences to casual meetups, gain the confidence to connect with anyone, anywhere.
Why This Course?
Networking isn’t just about exchanging business cards—it’s about creating relationships that open doors to new opportunities. Whether you’re a business owner, sales professional, or career-driven individual, this course will equip you with actionable techniques to network smarter, not harder.
Don’t Miss Out: The relationships you build today can transform your future. Enroll in the Art of Networking Framework Online Course now and start building the network that will take you to the next level!
Erica Sandoval
We are a proud sponsor of her upcoming conference on December 5th and 6th, 2024. 🥳
About:
Erica Sandoval is a passionate advocate for mental health and social justice, dedicated to empowering the Latine community and advancing equity in the field of social work.
As the Executive Director of Siembra Today, Erica is at the forefront of initiatives that prioritize the well-being of the Latine community. Her work focuses on creating transformative experiences of peace and joy while providing essential education for social workers to excel in mental health and wellness services.
Through Sandoval Colab, Erica has established a trusted platform for fostering safe spaces for healing and professional growth. Her expertise in developing DEI (Diversity, Equity, and Inclusion) initiatives and leading impactful training workshops addresses the unique challenges faced by the Hispanic community.
Sponsors
